HOW TO PREPARE YOUR
BUSINESS OVERVIEW & PROPOSAL

 

Here is a guide on how to ensure that your business proposal is comprehensive and contains all the information we need.

What inspired you to start your business?

Describe the circumstances that led to you becoming an entrepreneur, and why you chose this particular type of business.

What is your competitive advantage?

Describe how you are different from your competitors, and your strategy for setting your business apart.

Who are your target customers?

Describe the people who will buy your product/service, e.g. mass market, youth segment, business entities.

What are the unique selling propositions of your product/service?

Describe the feature(s) that appeal to your customers, and why they would find them appealing.

What is your company’s financial performance for the past one (1) year?

Include annual turnover, profit before tax, and whether your financial statements are audited or not.

What is your business goal/plan for the next one (1) to five (5) years?

Describe your vision and how you are going to get there, e.g. how you intend to grow sales or your customer base, or your plans for expansion. Give details of your business journey for the short, medium and long term.